Stop Making NPCs Talk. Make Them Lie.
I prototyped an AI mystery game on my phone on a train in Sicily. What I found: the industry is obsessed with making NPCs talk, but talking isn't interesting. Having something to hide is interesting
More issues
JTBD Has a School-of-Thought Problem
I thought I'd nailed Jobs To Be Done. Then I used it for the wrong thing.
I'd learned about the framework through marketing. Christensen's emotional and social jobs, Moesta's forces of progress. It clicked immediately for understanding why people switch, what messaging
I Built an AI Reflection Coach from My Claude Code Prompts
How I turned Claude Code session logs into a weekly personal retrospective — a plugin that analyses your prompts, coaches you on patterns, and writes up the notes.
Learning to use a compass in VR
Could we use VR to teach navigation, so that you could confidently step out onto a windy mountainside in the real world? Building my first lesson — from instrumenting the learner's body to creating natural compass interactions and self-paced feedback.
Could we teach navigation in full VR?
We have been teaching people to use a map and compass for almost a thousand years. Can we enhance the theory with VR? Exploring the building blocks — maps, compasses and real-world terrain — in a fully immersive virtual environment.